SPRK Rebrand

SPRK Lighting, a well established industry provider of attraction lighting expanded their services to revolutionize corporate event and experiencial marketing shows. Their brand messaging, architecture, and visual design elements needed to evolve with their business. Maintained the logotype for brand equity and softened the icon to create an asymmetric spark but also including the feeling of convergence for events with the arrows coming together.

Brand Strategy. Brand Guidelines. Logo Design.